The PFP11-700 has a chrome blade with chrome scale tape on top and bottom and features a built-in water activated light which turns on when it contacts the water, and turns off when dry.  It’s unique circuits flash red, white and green on both sides of the flasher.  The sealed battery lasts 80 hours or more and then the light can be easily replaced.

The diagonal kicker fin on the back gives this flasher a lot more action particularly at slow speeds than a conventional 11 inch flasher.  The electronic EChip adds another big fish catching advantage.   

It is important how this flasher and all flashers are rigged.  The most important part is the tail leader or the leader between the flasher and the bait or lure you have behind the flasher.  See "Flasher Rigging" on the Pro-Troll website (www.protroll.com).  Normally about 48 inches for bait and 36 inches to a hoochie will work.  This flasher has a big advantage when trolling slow (between 1 and 2 mph).  The kicker fin keeps the flasher kicking and spinning even at these slow speeds.  Late in the season when the large salmon hogs arrive, most of the time they will not hit a fast moving bait.  This flasher is ideal under those circumstances.  You can troll slow and still have a good flasher kick.        

Note: lighted flashers and glow flashers are most effective in dim light (early morning) or in cloudy water or when fishing deep (where it's dark).