The Pro-Troll Company is the designer, producer and marketer of fishing lures, attractors and the EChip electronic fish attractor. The company operates world wide selling products and its technology to manufacturers wholesalers and retailers. The company is headquartered in Concord, California. The EChip has been on the market approximately eight years. In that time, it has rapidly demonstrated that it significantly improves the catch rates of most species of fish. Over one million dollars was invested in designing, developing and patenting the EChip. Currently approximately fifteen companies license the EChip. Companies interested in licensing the EChip may contact the company at (925) 825-8560 or email to mail@protroll.com.