Welcome to the fishing world of the electronic EChip.  It is guaranteed to catch more fish and bigger fish.  It is the world's first microchip for bait.  It was invented in the greater Silicon Valley.  When it is mounted on a lure or bait, it replicates the voltage discharged by the nervous system of live bait.  The EChip has been labeled as the most significant fishing innovation since graphite rods.

To order most EChip products, see your retailer.  For selected products, click on the appropriate category on the left side of this page.

For detailed instructions on how to place an order on this website, click here

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