The PC11-766 is an 11 inch flasher with a purple blade with silver embossed geo tape on the top and bottom. It is a top salmon producer in this flasher series. 

These purple flashers are the result of several years of research by Ernie Lantiegne of Fish Doctor Charters out of Mexico, NY.   He found purple lures to be highly attractive to salmon, particularly late in the year as they approach their spawning time.

The ProChip 11 series is the fastest growing flasher series in the Pro-Troll line.  The diagonal kicker fin on the back gives this flasher a lot more action particularly at slow speeds than a conventional 11 inch flasher.  The electronic EChip adds another big fish catching advantage.    

It is important how this flasher and all flashers are rigged.  The most important part is the tail leader or the leader between the flasher and the bait or lure you have behind the flasher.  See "Flasher Rigging" on the Pro-Troll website (www.protroll.com).  Normally about 48 inches for bait and 36 inches to a hoochie will work.  This flasher has a big advantage when trolling slow (between 1 and 2 mph).  The kicker fin keeps the flasher kicking and spinning even at these slow speeds.  Late in the season when the large salmon hogs arrive, most of the time they will not hit a fast moving bait.  This flasher is ideal under those circumstances.  You can troll slow and still have a good flasher kick.