The Hotchip 11 Flashers are the traditional 11 inch flashers that have been used for decades.  They are a mainstay of the commercial salmon fishing industry.  The photo shows both the 11 inch flashers and the smaller 8 inch model.  The Pro-Troll Hotchip flashers have several advantages.  They are made of ABS plastic which is more brilliant in color and will not warp in the sun.  All Pro-Troll flashers come with the superior "Easy Spin" ball bearing swivels on both ends.  All Pro-Troll Flashers also come with the EChip electronic attractor which emits a nerve pulse into the water and results on more strikes. More salmon are caught on flashers than by any other fishing technique.  The vibration of the flasher duplicates the tail movement of a salmon charging a school of baitfish.  Salmon detect this vibration in their lateral line up to 50 feet away and will come in hopes of finding baitfish.  It is important that these flashers be rigged right.  See Flasher Rigging at www.protroll.com  .