The Zapper RZ5-623 is a casting crankbait with a White finish and Yellow Eyes.  The Zapper is a premium made lure.  Its strongest feature is the inclusion of the EChip electronic attractor.  This tiny device consists of a stainless tube with a ball inside.  As the lure wiggles the ball agitates a special crystal which gives off an electronic nerve pulse which exactly duplicates the nerve discharge of a wounded baitfish.  The result is significantly more strikes.  The EChip needs no batteries and never wears out.  The Zapper has 3D laser eyes, a fusion welded body and perma deposition chroming with a UV cured overcoat.  It is 3 inches long and has a size 2 treble hook in front and a size 6 at the back .
Zapper #RZ5-623 White Yellow Eye  Finish 1/2 oz and 3 inches long.  This lure will bring you more fish because of the electronic EChip mounted in the nose of the lure.  For more information on the EChip click on  http://www.protroll.com/products/echip